About Me

A British-American marketing technologist with a passion for building systems that drive measurable growth. From London to San Francisco, I've helped dozens of companies scale their organic channels through SEO/GEO, content strategy, and product-led growth.

I got started when I was just 18 in affiliate marketing, driving 60k+ people a month to some of my affiliate sites and building my own products. If I wasn't in marketing, I probably would have been a software engineer, so the age of AI is great for someone like myself. I am currently studying part time for a MSc in CS and AI; furthering that technical tinkerer approach to marketing.

Over my career I've held multiple key go-to-market roles with a focus on marketing. Search (either SEO or GEO) has always been the backbone of a great growth strategy and it slots right into product. I enjoy working with and in product teams as much as in growth teams. I think of it as Growth-Focused-Product-Marketing. I particularly enjoy working directly with engineers and driving growth through product marketing; leveragining content strategy and SEO to deliver the pipeline on the back of it.

My peers describe my superpower as being able to take complex technical problems and articulate them in ways people (and customers) can understand. My venture into further education as a highly technical marketer lets me lead by example, become an internal product expert and ultimately that's all anyone really respects.

"Matt is not only skilled in SEO but also a great manager and mentor. He fostered creativity within our team, encouraging innovative approaches to our campaigns. His supportive leadership and genuine care for his team created a positive environment where I felt valued and motivated."

I've proven my ability to take different marketing functions from 0-1 and futher. I can ship work as an individual contributor, operate as a player-coach and build and teams to measurable success.