Portfolio
A showcase of strategic work driving measurable business outcomes across SEO, growth, and product marketing.
Featured Campaigns
RudderStack
Integration Pages
Shipped a programmatic combo of source/destination data integration pages to generate product-led, high-intent traffic that led to an increase in inbound revenue from self-serve users and land & expand to platform sales.
Increased organic traffic by 10x
Drove 6.7x growth in free-tier signups
Contributed to 25x+ ARR growth
RudderStack
Data Learning Center
Shipped our data learning center to drive top of funnel and brand recognition. This was also part of the "depth of content play" which signals relevance to LLMs. Created content at scale and managed custom internal linking engine and correct SEO/GEO schema markup.
Grew monthly unique users by 8x
Achieved 15x growth in page 1 organic keywords
Positioned brand in AI answer engines